Sunday, October 15, 2006

Grand Classics Motorola - S&F

Again this is a video that I have only ever seen online. Maybe it is just too long to show on television.

The advert is for Motorola and uses a similar style to the coke advert; it draws on surrounding media influences to create the advert. Instead of just concentrating on one aspect of media, they have tried to incorporate, film, animation (both drawing and 3D) and the artificial view of a bunny rabbit being a real character.

Looking at both adverts, it is clear that they have both been created by the same creative’s. The colours that are used and the initial concept of using now and previous years animating techniques prove this. Also they both use artificial life to advertise real life products which is interesting.

With this particular advert the architecture has been taken from the different types of animation. to relate this piece to time, they have used past, and up to date examples of different mediums, which only really relate to now and the past. If this advert was to be shown in 20 years, then the viewer wouldn’t see it in the same way we do. In 20 years time, there would be very different architectures of animation because it’s true with technology that the times move very rapidly.

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