architectures of time: October 2006

Male Restroom Etiquette: Outtakes

Male Restroom Etiquette

This is a very funny movie. john and i have decided to create a similar idea to this, but storyboarding 'Museum Etiquette...

John's side of things

Machinima Explained

Motorola continued

This Motorola advertisement uses the evolution of film to promote the idea that films can now be watched on mobile phones. The advert is roughly 1minute 30seconds long and it goes through 100 years of film evolution. From rotating images to realistic 3D animations this advert shows the important steps through film history.

The character in this animation starts life as a bunny, hoping around like any normal bunny. However it soon becomes a rabbit with human characteristics. The viewer sees the rabbit actually evolve throughout the animation, in sync with the evolving of film history.

The animation is basically a sequence of parts from famous films. When I first watched the animation I could only name a few of the films but I have updated the list since then:

Reference to films

singing in the rain 1952

Dracula 1971

Cabaret 1972

Pink panther 1975

The great escape 1963

The graduate 1967

James bond - goldeneye 1995

Saturday night fever 1977

Tron 1982

Gladiator 2000

At first I also thought that the films where evolving in sync with everything else. I.e. the films where shown in chronological order from old to the new which I think would have made a lot more sense. I don’t know quite why they didn’t do that, but I suppose they kind of did upon till the great escape. Maybe the animators just couldn’t find an easy enough links when placed in chronological order.

This sequence uses the structures of these films to convey different eras. For example it is obvious that the poor quality drawings of 'Singing in the rain' are from a long time ago, and how towards the end of the sequence the structure of 'The Gladiator' is used to convey a later era of film technology.

The sequence ends with the rabbit looking at the phone, as if he has been watching the evolution through his phone. So from 100 years ago when there wasn’t even moving images it is now possible to watch films on your mobile phone. It’s so easy even a rabbit can do it.

The Fish Can Sing - international brand comunications compnay

Motorola Promotional Film

Directors Smith & Foulkes have developed this animation for Motorola, to promote its sponsorship of film festival Grand Classic. PR company The Fish Can Sing asked Nexus Productions to “document the progression of film technology,” explains producer Chris O’Reilly: “We open with a zoetrope of a rabbit that breaks free and runs through the last 100 years of cinema.”Parodying film styles and classic moments from movies including Nosferatu, Citizen Kane and Lost in Translation, the film ends with the rabbit watching itself on a mobile phone. “The challenge was finding interesting ways to move through scenes and link them all together,” adds O’Reilly.

Producers: O’Reilly and Bavasso. Production manager: Luke Youngman

Revelation - Smith & Foulkes

i have just been reading alot of information about Smith & Foulkes regarding their Motorola animation and it seems that i have missed the point of it. oveousily it was just a silly mistake on my part, but makes ALOT of sense now.

basically the motorola advert is a Lightning paced journey through the history of film, following a blue-eared rabbit. Now it all fits into place. especially with the idea of our 'Architectues of time' brief.

BAA 2006 Winners Announced - (09 March 2006)

BAA 2006 Winners Announced - (09 March 2006)

Commercial directors Smith & Foulkes from Nexus studios also scored a hat trick they won the Award for Best Commercial: Direction for their Honda ‘Grrr’ campaign picked up a BAA for Best Film/TV Graphics for Motorola Classics and gained the Public Choice Award for Favourite Ad for the Observer Monthly Music Magazine: From ABBA to Zappa.

Bimini 2006

The Best Non-narrative animation – Advertising film “Motorola Grand Classic” (United Kingdom) directors Smith & Foulkes;

from:http://www.gleeson0.demon.co.uk/baa2006.htm
Motorola: Classics (Smith & Foulkes) does a similar thing with movies rather than paintings, and is much more successful thanks to its high joke rate. Ditto for the wee delight that is Observer Music Monthly: From Abba To Zappa (Smith & Foulkes), built on the Flip Flop Flyin' caricatures of pop stars that were used to advertise the mag in the press. In one minute you get 26 alphabetically sorted popstars in pixel art, done so fast it takes a couple of viewings before you can identify them all.

Smith & Foulkes :- what?

Smith & Foulkes are basically creatures of advertising animations, show reels and music videos.

Grand Classics Motorola - S&F

Again this is a video that I have only ever seen online. Maybe it is just too long to show on television.

The advert is for Motorola and uses a similar style to the coke advert; it draws on surrounding media influences to create the advert. Instead of just concentrating on one aspect of media, they have tried to incorporate, film, animation (both drawing and 3D) and the artificial view of a bunny rabbit being a real character.

Looking at both adverts, it is clear that they have both been created by the same creative’s. The colours that are used and the initial concept of using now and previous years animating techniques prove this. Also they both use artificial life to advertise real life products which is interesting.

With this particular advert the architecture has been taken from the different types of animation. to relate this piece to time, they have used past, and up to date examples of different mediums, which only really relate to now and the past. If this advert was to be shown in 20 years, then the viewer wouldn’t see it in the same way we do. In 20 years time, there would be very different architectures of animation because it’s true with technology that the times move very rapidly.

Coke - Video Game (Joke)

This video seems to have taken off on the internet scene, but i have yet to see it on television. Basically the advert is recreating a scene from a video game (mostly related to Grand Theft Auto). The viewer is lead to believe that it is just a typical advert for any game of this type. Cleverly it is made to look like a police chase, especially with reckless driving and police sirens in the background. However, the character is just racing to grab a coke. The usual use of tire squeal and the odd scream from innocent by-stander also adds to the effect. Once the character has grabbed a coke, the plot changes. He grabs a guy out of a car and you would expect him to steel the car, but he gives the driver a coke. From then on a series of activities related to theft and anti social behaviour are resolved by the original character which is a opposite representation of what is meant to happen in this type of game. The phrase 'give a little love' is used, to emphasis the love of coke. The advert is very funny because the viewer doesn’t expect the actual outcome.

Relating to architectures of time. The advert takes the architecture of a typical game and uses that to create a totally different and interesting concept. With the time aspect of the advert, the advert will only be funny at this point in gaming history. This type of gaming is all the rage now so the viewers can relate to these types of games, such as GTA. In the future or in the past, the advert would have to be placed with the type of games of its time to have the same effect has it does now a days.

Clientele of Smith & Foulkes

just some of the clients smith & foulkes deal with:

Bt broadband, Motorola, Coca-cola, Honda, Mintroyale, Monkeydust, Thunderbirds, Volkswagon, Renault, X-box, Natwest, Nspcc, Observer music monthly, robinsons, Ter and The Littlest Elf, Just to name a few. In 2005, their Honda advertisment was entered into the D&AD competition for Intergrated communication.

Smith+Foulkes - nexusproductions.com

Above :- The loading screen for their website. Simple, stylish design. This simple Design technique is reflected in their work. 'Polished' could be a good word to describe their work.

above :- Main Screen. Again simple design that flows throughout their site

Brilliant Noise Instillation - Stills

The Brilliant Noise video shown above used untouched images of our sun. These images where captured by the SoHo satellite and present an alternative aesthetic of space.

brilliant Noise Video

More SemiConductorFilms

Brilliant Noise Instilation. installed on ten screens and with surround sound /Recombiant Media Labs. San Francisco, August '06

Brilliant Noise takes us into the data vaults of solar astronomy. After sifting through hundreds of thousands of computer files, made accessible via open access archives, Semiconductor have brought together some of the sun's finest unseen moments. These images have been kept in their most raw form, revealing the energetic particles and solar wind as a rain of white noise. This grainy black and white quality is routinely cleaned up by NASA, hiding the processes and mechanics in action behind the capturing procedure. Most of the imagery has been collected as single snapshots containing additional information, by satellites orbiting the Earth. They are then reorganised into their spectral groups to create time-lapse sequences. The soundtrack highlights the hidden forces at play upon the solar surface, by directly translating areas of intensity within the image brightness into layers of audio manipulation and radio frequencies.

Some work from SemiConductorFilms

Semiconductor's latest contribution to the genre of live cinema is their dedicated live performance software Sonic Inc ;a real-time 3D drawing tool that charts the beginning of an artificial world and its shapeless inhabitants. The visual aesthetic of Sonic Inc. moves away from the high-tech world of computer graphics and towards the inherent visual language of the computer as material.

The slick complexity of current computer graphics is stripped back to reveal the basic building blocks of computational visual language. An unformed landscape evolves with simple “life forms” that grow according to the soundscape. Forming as basic structures and developing into creatures, they learn to move autonomously, grow, respond to and build their own environments. This progression reveals as much about the birth and development of the microchip as it does about the world it projects.

Sonic Inc's development was inspired by the challenge to create truly live image creation and manipulation. The program 'listens' to the sound input and creates and animates the landscapes and the creatures from scratch, according to Semiconductors real time inputs. Every element is controlled in real-time; the cameras, the viewpoint, the creation and application of image textures,the creature development, the landscape creation etc.This is a multi-purpose program which can also be used as an improvisational tool, using a direct audio feed with live musicians.

goto: http://www.semiconductorfilms.com/sonic_inc.htm and click on the QuickTime link to see video.

SemiConductorFilms.com / semiconductorshows.blogspot.com

A little about Semiconductor:

Biography: Semiconductor are UK artists Ruth Jarman and Joseph Gerhardt. They make films out of sound using abstract landscapes and architecture as, a means to describe aural and visual interpretations of the world. Finely crafted digital work is combined with analogue processes that tailor the randomness and errors within computer systems as co-conductor. Their music can be described as a contradiction where 'music concrete' becomes simultaneously hypnotic and violent, minimal and maximal. These sound-scapes are a playground for imaginary environments and impossible modernist architecture. Live Digital performance is one strand of Semiconductors output; they also produce surround sound installations and single screen Sound Films which are exhibited at galleries, festivals and biennials worldwide.

Map

Today we have been looking at various ways of creating a map for the project. It has been said that I will have to create a map with the use of my own two animation & film company's but in addition I will have to introduce johns (my work partner) Film & Gaming titles to the map. This does create a more difficult approach when creating my map, but one that could create a more interesting final piece.Already I have been thinking of the different ways I would choose to create my map.The main thing I'm a little tied up with is whether my map should be interactive or not. At the moment I am thinking that I wouldn't want it interactive and to be more of a show real but time and more ideas will tell.

Architectures of Time Defined

Architectures & Time

Definition of ArchitecturesLayered architectures. HTTP-based versus remote method invocation interfaces. Physical distribution and object request brokers. How the Java 2 Enterprise Edition (J2EE) and .NET platforms relate to architecture. Solving persistence with flat files, relational databases, and object-oriented databases.

Architecture (in Greek αρχή = first and τέχνη = craftsmanship) is the art and science of designing buildings and structures. A wider definition would include within its scope the design of the total built environment, from the macrolevel of town planning, urban design, and landscape architecture to the microlevel of furniture.

Definition of Architecture

An architectural product or work .

The discipline dealing with the principles of design and construction and ornamentation of fine buildings; "architecture and eloquence are mixed arts whose end is sometimes beauty and sometimes use" .

The profession of designing buildings and environments with consideration for their esthetic effect .

Computer architecture: (computer science) the structure and organization of a computer's hardware or system software; "the architecture of a computer's system software".

The way something is built. Network architecture refers to the various ways a network can be put together or implemented.

The guidelines or blueprints that an agency follows in designing, acquiring, and implementing information technology solutions. Organizationally approved definitions, specifications, and standards are the primary components in an agency's information technology architecture.

Definitions of Time

An instance or single occasion for some event; "this time he succeeded"; "he called four times"; "he could do ten at a clip".

· An indefinite period (usually marked by specific attributes or activities); "he waited a long time"; "the time of year for planting"; "he was a great actor is his time".

· A period of time considered as a resource under your control and sufficient to accomplish something; "take time to smell the roses"; "I didn't have time to finish"; "it took more than half my time".

· A suitable moment; "it is time to go".

· The continuum of experience in which events pass from the future through the present to the past.

· Clock time: the time as given by a clock; "do you know what time it is?"; "the time is 10 o'clock".

· Clock: measure the time or duration of an event or action or the person who performs an action in a certain period of time; "he clocked the runners".

· Fourth dimension: the fourth coordinate that is required (along with three spatial dimensions) to specify a physical event.

· Assign a time for an activity or event; "The candidate carefully timed his appearance at the disaster scene".

· A person's experience on a particular occasion; "he had a time holding back the tears"; "they had a good time together".

· Set the speed, duration, or execution of; "we time the process to manufacture our cars very precisely".

· Meter: rhythm as given by division into parts of equal duration.

· Regulate or set the time of; "time the clock".

· Prison term: the period of time a prisoner is imprisoned; "he served a prison term of 15 months"; "his sentence was 5 to 10 years"; "he is doing time in the county jail".

· Adjust so that a force is applied and an action occurs at the desired time; "The good player times his swing so as to hit the ball squarely".

· Attempting to understand the nature of Time has always been a prime occupation for philosophers and scientists. Perhaps as a result of this considerable discussion, it is difficult to provide an uncontroversial and clear definition of the nature of time. This article begins by looking at some of the main philosophical and scientific issues relating to time.

architectures of time

Tuesday, October 31, 2006

Wednesday, October 25, 2006

Wednesday, October 18, 2006